Podcast Listening Intensity and Learning Motivation: Evidence from Generation Z University Students

Abstract

this study investigates the effect of podcast listening intensity on learning motivation among generation z university students in jakarta. using a quantitative associative design, data were collected from 120 students selected through purposive sampling. participants completed a validated likert-scale questionnaire measuring podcast consumption frequency and their level of learning motivation. simple linear regression analysis revealed that podcast listening intensity exerts a positive and significant influence on learning motivation (β = 0.428, p < 0.001), accounting for 18.3% of the variance (r² = 0.183). the findings align with uses and gratifications theory, suggesting that students select podcasts to satisfy cognitive and affective learning needs. podcasts provide flexibility, narrative clarity, and motivational support that enhance student engagement. this study underscores the potential of podcasts as a complementary learning medium for digital native learners and encourages educators to integrate podcast-based resources into instructional practices.