Digital Literacy in Developing Public Understanding of Advertisements on the Shopee Platform

Abstract

The presence of technology in digital marketing activities that support buying and selling activities poses a challenge for society in understanding and using it. This study aimed to determine efforts to improve Shopee users' literacy in responding to digital advertisements before making purchasing decisions. This article was written using a qualitative descriptive method by collecting relevant information and based on observations through interviews to obtain empirical views on the matter. The results of the study indicated that literacy was an important ability to face technological developments in buying and selling activities. Improving literacy can develop digital users to be more discerning in receiving information and using the Shopee platform, as well as advance the quality of digital platform users in Indonesia