The Role of Public Relations as a Digital Marketing Strategy for Facetology Products in Enhancing Brand Awareness on TikTok Social Media

Authors

  • Audy Kurnia Putri Universitas Indraprasta PGRI Author
  • Zahra Aprilia Aryadi Universitas Indraprasta PGRI Author
  • Salma Fauziyyah Universitas Indraprasta PGRI Author
  • Ines Nur Irawan Universitas Indraprasta PGRI Author
  • Rendika Vhalery Universitas Indraprasta PGRI Author

DOI:

https://doi.org/10.70904/

Keywords:

marketplace, MSMEs, sales, e-commerce, market opportunities, local products

Abstract

This study analyzes the role of Public Relations (PR) as a digital marketing strategy to enhance the brand awareness of Facetology products on TikTok. As a platform that supports virality, TikTok enables the integration of influencer collaboration, authentic content creation, and responsive community management. This qualitative research employs observation of Facetology’s TikTok account, analysis of engagement metrics (likes, views, and comments), and literature studies on digital PR. The results are expected to identify effective PR strategies in digital platforms and assess the improvement in brand awareness. This research aims to provide insights for PR practitioners and digital marketers to optimize TikTok as a medium for building brand awareness in the beauty industry.

References

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We Are Social, & Hootsuite. (2023). Digital 2023: Indonesia. Retrieved from https://wearesocial.com/digital-2023-indonesia

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Published

2025-10-26

Issue

Vol. 2 No. 1 (2025): Intellectual Article Studies of Social, Language, and Art

Section

Articles

License

Copyright (c) 2025 Audy Kurnia Putri, Zahra Aprilia Aryadi, Salma Fauziyyah, Ines Nur Irawan, Rendika Vhalery (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

The Role of Public Relations as a Digital Marketing Strategy for Facetology Products in Enhancing Brand Awareness on TikTok Social Media. (2025). Intellectual Article Studies of Social, Language, and Art, 2(1), 46-50. https://doi.org/10.70904/

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