Enhancing the Integrity and Responsibility of Business Actors in Business Environment Communication Ethics on the Instagram Platform

Abstract

In the business sector, integrity and responsibility are two important values that must be possessed by business people. Integrity relates to the suitability between the values espoused and the actions taken in business practices. This study aimed to analyze efforts to increase the integrity and responsibility of business people in the ethics of business environment communication on the Instagram platform. This research used a qualitative method with a literature approach and analyzed the communication behavior of business actors in the Instagram platform business environment. The results of this study showed that communication ethics in the business environment on the Instagram platform plays an important role in improving the integrity and responsibility of business people. Therefore, it helped in building trust and strong relationships with various stakeholders including employees, customers, investors, and society.  By paying attention to the values of integrity and responsibility in daily business practices, businesses can gain a positive reputation and improve business competitiveness in the marketplace.