Business Development Strategy of SMEs Bunda Saung Bunda Universitas Indraprasta PGRI

Abstract

MSMEs in the culinary sector play an important role in advancing the Indonesian economy by providing jobs and improving the welfare of local communities. Saung Bunda, an MSME located around Campus B of Indraprasta PGRI University in East Jakarta, offers rice meals and side dishes at affordable prices for students. This research aimed to analyze how to provide meals of local specialty food and beverage dishes at an affordable price for university students. This research used the Business Model Canvas (BMC) approach to analyze Saung Bunda's business model and identify effective development strategies. The analysis results showed that Saung Bunda can improve its value proposition by adding new menus, utilizing social media for marketing, and expanding cooperation with delivery platforms. These efforts were expected to help Saung Bunda face competitive challenges and create sustainable business growth in the future