The Personal Branding Element in the Development of a Start-up Company in South Jakarta

Abstract

Start-up companies in the digital era are growing rapidly, especially in South Jakarta. In facing competition, start-ups have challenges in developing brand positioning to attract consumers and increase sales. This study aimed to analyze the role of personal branding in the development of start-ups in South Jakarta. Qualitative was used as the method in this research, and data collection through literature review documents, as well as searches of start-up company websites in South Jakarta. This research showed that personal branding plays an important role in building a positive and professional image for start-up founders and teams. This increases public trust in the brand, attracts investors, and helps establish the start-up as a thought leader in its field. Developing effective Personal branding can help start-ups stand out from competitors and strengthen their position in a competitive market