Digitalization Strategy Implementation in Business Development of Kopisore Coffee Shop in Cibinong Neighborhood

Abstract

This study discussed the implementation of digitization strategies in the business development of the Kopisore coffee shop located in Cibinong. The primary objective of this research was to analyze how the application of digital technology can enhance operational efficiency, expand market reach, and increase sales and customer satisfaction. The research method used was a case study with a qualitative approach, involving in-depth interviews with the coffee shop owner and direct observation of the business processes. The research results showed that the use of social media, online ordering platforms, and customer management systems had a significantly positive impact on the growth of the Kopisore business. Digitization strategies had proven to increase business competitiveness amidst the increasingly fierce competition in the coffee shop industry. This study concluded that digitization was an essential step that must be taken by small and medium-sized business owners to remain relevant and grow in the digital era.