The Implementation of Interactive Content on Skintific Cushion Products on the TikTok Platform

Abstract

This study examines the strategic use of interactive content in beauty product advertising, specifically Skintific Cushion, on the TikTok platform. The research focuses on analyzing the structure and linguistic functions of advertising content and how interactions between brands, influencers, and audiences are formed through social media. Using a qualitative approach, data were collected through observation of interactive videos, comment sections, and direct communication in live streaming sessions. The results show that informal, persuasive, and youth-oriented language significantly contributes to audience engagement and trust in the product. Interactive content especially those involving beauty influencers has proven effective in building emotional closeness and encouraging spontaneous purchasing decisions. This study highlights the importance of linguistic style and communication format in creating a personalized and impactful advertising experience, providing practical contributions to digital marketing strategies in the social media era.