The Role of Entrepreneurship in Housewives through the Creative Economy in the Fashion Sub-Sector in an Effort to Create Jobs in South Tangerang

Abstract

This study aims to apply entrepreneurial knowledge in an effort to create jobs through the creative economy of the fashion sub-sector for housewives in South Tangerang. Using a qualitative approach method, primary data with direct surveys on informants totaling 3 (three) women fashion entrepreneurs through interviews, and supported by secondary data in the form of textbooks, websites, and publication media such as relevant tabloids. The research instrument with interview guidelines, while data analysis through stages of data collection, data reduction, data presentation ended with conclusions. The results of the study indicate that housewives imply entrepreneurial knowledge in creating jobs in the fashion sector as one of the sub-sectors of the creative economy. Fashion is a lifestyle, as women are very concerned about the appearance that is trending in society, thus fostering creative and innovative ideas in entrepreneurship from the product side to the payment system. Challenges can be overcome with effective communication so that the business prospects that have been built well and strong in the future will continue and even plan to expand their business network to enter the marketplace.