Psychological Perspective and Player Behavior Toward the Purchase of Exclusive Items in the Game Clash of Clans
DOI:
https://doi.org/10.70904/Keywords:
player behavior, exclusive item purchase, gaming experienceAbstract
This study aims to examine the psychological behavior of players when purchasing exclusive items in the Clash of Clans game, focusing on aspects of motivation, perception, emotion, and gaming experience. Using a descriptive qualitative approach and simple linear regression analysis through questionnaires, this study reveals that purchasing decisions are influenced by emotional needs, a sense of exclusivity, and trust in product quality and the game developer. Furthermore, a positive gaming experience has been shown to enhance player loyalty and purchasing decisions. The study also identifies the importance of targeted promotional strategies focusing on emotional value, player experience, and transparent communication. These findings are expected to serve as a foundation for designing more effective marketing strategies within Indonesia’s digital gaming industry.
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Copyright (c) 2025 Raihan Saputra, Safturi Ahmad, Ibnu Haqiqi, Ines Nur Irawan, Rendika Vhalery (Author)
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